In case you have not heard, there is a movie called “Star Wars: The Force Awakens” coming out on December 18, 2015, and with a full two months to go before release, all sorts of people have worked themselves up into a lather in anticipation of this sure-to-be huge movie event. As a matter of fact, this particular film will be so huge that people are having fun speculating upon the size of the movie’s financial potential. So the question is, will “Star Wars: The Force Awakens” break box office records?
Yes.
And no.
To keep things in perspective, the monster opening weekend is a relatively recent phenomenon. Thirteen years ago, in the summer of 2002, “Spider-Man” shocked the world by being the first movie to ever have a three-day opening weekend of $100 million or more ($114m, to be precise). Since then, the $100 million opening weekend has become the new barometer for a successful launch, with 31 other movies opening to that amount at a minimum, with 21 of those movies making more than $114m in just three days. It has gotten to the point where “Godzilla” can open at $93 million and somehow still be considered a disappointment. So what of “Star Wars: The Force Awakens?” How much does it have to open to in order to be considered a success?Continue Reading …